I’ve been involved with a particular health and beauty client for more than ten years. We’ve been through a couple web site iterations together. A few weeks ago, we were discussing some easy things they could do to liven up their current site. This particular client had their latest site built to be a content […]
Tag: copy writer
Hi. …if you’re looking for a solid copywriter with a quirky sense of humor, you’re in the right place. I’m John Laing and I’m that guy. I write and produce for clients around the world. In fact, if you use brand name products or spend much time online, you’ve probably seen or interacted with my work. […]
It’s been a long winter. It’s time for your marketing plan to come out of hibernation. Let’s make your copy sizzle. Or something like that. In all seriousness, sometimes something gets written and forgotten about — maybe it’s a company brochure from a few years ago, maybe it’s a sell sheet for your best selling […]
I’m not sure about you, but there’s one thing that makes me question a seemingly decent product on Amazon: A terribly written, quasi-English product description. Over the weekend I was about to pull the trigger on some discount gadget — it was a few bucks cheaper than similar gadgets. The glaring difference was that this […]
Every business deserves a name. Hire me to name it right.
What makes a copy writer an SEO copy writer?
A couple months ago someone contacted me through this site and said that they’d been unable to find many squeeze page writers online. He then asked me to explain how working with me would be any different than just buying $39 squeeze page generation software. Most of the time, I’ve got pretty thick skin, so […]
You caught me… I’m not much of a lyricist! And while I may wish I had the mad musical writing skills of Bernie Taupin or Mac McAnally, I simply don’t. So, I’ll stick to what I’m good at: Writing copy that motivates people… So, here you are, reading about a non-musical copywriter. What’s the hook? […]
It’s 10PM, where’s your copy at? Better yet, what’s it doing for you? Earlier today, I was speaking with a client who is working on some sales collateral. It reminded me that it wasn’t too long ago that on-demand information wasn’t possible. If you wanted more information about a product, you had to make a […]
These days it’s fairly common for American companies to outsource overseas. What many people don’t realize is that sometimes those foreign companies outsource here too. The last couple of years, I’ve had an increase in requests from overseas companies who want to do business with American companies and need a little help making sure their […]