About me.

I’m John Laing and I’m a writer.

If you use brand name products or spend much time online, you’ve probably seen or interacted with my work.

Lately, I’ve spent quite a bit of time creating promotional ideation for consumer packaged goods companies, creating web copy that gets results for CPA offers and squeeze pages and helping foreign companies americanize their copy. However, I’m comfortable with most forms of writing! My clients are agencies, manufacturers, marketers, start-ups, designers and even a psychiatrist or two.

What do I write?

  • Promotion ideation / concepts
  • Campaign ideation / concepts
  • Corporate brochures
  • Business introductions
  • Training materials
  • Product launch materials
  • Written materials for e-businesses
  • Web page content
  • Catalog content
  • Media releases

What do I produce?

  • Corporate videos (write & produce)
  • Training videos (write & produce)
  • Promotional overviews
  • Event recaps

Who do I write for?

Confidentiality agreements prevent me from disclosing the majority of my client list. Here is a partial list of client industries. An asterisk beside an industry indicates that I have written for one of the top three manufacturers in that industry; A + indicates that I have written for multiple clients in that industry.

  • Health & beauty *+  (my work includes makeup, deodorant, vitamins, toothpaste, lotions, soap, OTC meds & femcare)
  • Food *+ (my work includes frozen entrees, shelf-stable entrees, soup, branded produce, salty snacks/chips & more)
  • Other CPG *+ (my work includes cleaners, disinfectant sprays, tissue, toilet paper, disposable plates, batteries & more)
  • Small electrics *+ (coffee makers, electric tools & battery-operated floor cleaners)
  • Fast food *+
  • Automotive *+
  • Long distance *
  • Service providers + (testing services, billing services, psychological service providers, entertainment companies & more)
  • Direct marketers + (misc. direct to consumer and business to business companies)
  • Technology *+ (computer equipment & software)
  • Apparel +

How can you put my skills to work for your company or brand?

It’s easy. Contact me!