copy writer

Spring — Still not an NCAA trademark

One of my most-read posts — from almost 9 years ago — centered on the NCAA’s trademarks. Since then, they’ve somehow managed to trademark “Dribble.” Seriously. As you’re probably aware, the NCAA is pretty protective of their trademarks. This is the reason you hear funny local radio and TV spots that tiptoe around them. Lest […]

Random Writer Thoughts

Spring: The Season. Not an NCAA trademark. Yet.

Ah, Spring. Birds, a greening lawn and plenty of trademark confusion. Having worked for a number of clients who wanted to run promotions centered around the NFL’s “big game” in February and the college basketball tournaments in March, it’s always been a — oh heck, let’s call it a “big dance” — around trademarked terms […]