Are you a writer? Do you write copy for catalogs, manuals, packaging or just about anything else? Do you consider yourself quirky, irreverent and oftentimes sarcastic? No? That doesn’t matter. Yep, ChatGPT is going to take your job if you’re a writer. It can do everything you can do. Plus, it’s not lippy to its […]
Category: Sales copy
I’m not sure about you, but there’s one thing that makes me question a seemingly decent product on Amazon: A terribly written, quasi-English product description. Over the weekend I was about to pull the trigger on some discount gadget — it was a few bucks cheaper than similar gadgets. The glaring difference was that this […]
No matter if you’re a multinational firm or a small international company, it’s important to ensure that your sales copy is written and edited properly for the American market. Even with a good English-speaking writer on staff, unless they’re a trained native American English writer, it’s very easy to make mistakes. When you’re trying to […]
I get quite a few inquiries from potential clients asking why I haven’t updated this site in a while. Don’t you fret and don’t you worry – I’m still here. I’m still writing copy. I’m available for your copy writing job, big or small. Drop me a note today at [email protected]
If your business is like many I work with, summer can be a bit slow. Use that time to retool your sales collateral, company website and other long-forgotten copy!
What makes a copy writer an SEO copy writer?
A couple months ago someone contacted me through this site and said that they’d been unable to find many squeeze page writers online. He then asked me to explain how working with me would be any different than just buying $39 squeeze page generation software. Most of the time, I’ve got pretty thick skin, so […]
Mid May. Years ago, this was my favorite time of the year. You could smell it in the hallways at school. Summer. Almost. Anticipation. Freedom was right around the corner…but we weren’t quite there. There was still work to be done…but there was a light…a bright light…at the end. Do you miss those days? Man, […]
You caught me… I’m not much of a lyricist! And while I may wish I had the mad musical writing skills of Bernie Taupin or Mac McAnally, I simply don’t. So, I’ll stick to what I’m good at: Writing copy that motivates people… So, here you are, reading about a non-musical copywriter. What’s the hook? […]
It’s 10PM, where’s your copy at? Better yet, what’s it doing for you? Earlier today, I was speaking with a client who is working on some sales collateral. It reminded me that it wasn’t too long ago that on-demand information wasn’t possible. If you wanted more information about a product, you had to make a […]