Are you a writer? Do you write copy for catalogs, manuals, packaging or just about anything else? Do you consider yourself quirky, irreverent and oftentimes sarcastic? No? That doesn’t matter. Yep, ChatGPT is going to take your job if you’re a writer. It can do everything you can do. Plus, it’s not lippy to its […]
Category: freelance copywriter
With the rapid advancements in artificial intelligence (AI), ChatGPT has emerged as a powerful language model capable of generating human-like text. However, it can’t yet completely replace human copywriters! In this article, we’ll explore the unique skills and advantages that human copywriters possess, highlighting the irreplaceable power of human creativity in the realm of content […]
In recent years, conversational AI has gained immense popularity, with ChatGPT emerging as a prominent technology in the field. In just the past 6 months more and more companies have started creating content with AI. While the underlying language model is undoubtedly powerful, the role of human-created prompts should not be underestimated. This article explores […]
I’ve been involved with a particular health and beauty client for more than ten years. We’ve been through a couple web site iterations together. A few weeks ago, we were discussing some easy things they could do to liven up their current site. This particular client had their latest site built to be a content […]
Hi. …if you’re looking for a solid copywriter with a quirky sense of humor, you’re in the right place. I’m John Laing and I’m that guy. I write and produce for clients around the world. In fact, if you use brand name products or spend much time online, you’ve probably seen or interacted with my work. […]
It seems like the holidays come quicker every year. If you’re like me, you have a love/hate relationship with the holidays. Mine’s mostly a love relationship though. I love the season, and hate that it’s over too quickly. I also enjoy looking at the haphazard English that’s all over the interwebs advertising this and that. […]
It’s been a long winter. It’s time for your marketing plan to come out of hibernation. Let’s make your copy sizzle. Or something like that. In all seriousness, sometimes something gets written and forgotten about — maybe it’s a company brochure from a few years ago, maybe it’s a sell sheet for your best selling […]
I’m not sure about you, but there’s one thing that makes me question a seemingly decent product on Amazon: A terribly written, quasi-English product description. Over the weekend I was about to pull the trigger on some discount gadget — it was a few bucks cheaper than similar gadgets. The glaring difference was that this […]
No matter if you’re a multinational firm or a small international company, it’s important to ensure that your sales copy is written and edited properly for the American market. Even with a good English-speaking writer on staff, unless they’re a trained native American English writer, it’s very easy to make mistakes. When you’re trying to […]
I get quite a few inquiries from potential clients asking why I haven’t updated this site in a while. Don’t you fret and don’t you worry – I’m still here. I’m still writing copy. I’m available for your copy writing job, big or small. Drop me a note today at [email protected]