Did you get tasked with trying to change your company’s email provider? Clueless on how to do it? What’s an MX record? Why do I need to set one? What does that do? It’s not that hard and it’s very hard all at once. Here’s a great little course on how email works behind the […]
It seems like the holidays come quicker every year. If you’re like me, you have a love/hate relationship with the holidays. Mine’s mostly a love relationship though. I love the season, and hate that it’s over too quickly. I also enjoy looking at the haphazard English that’s all over the interwebs advertising this and that. […]
Have you seen the GEICO “McGruff Fights Baby Talk” spot? https://www.youtube.com/watch?v=bwz9X6ejuiQ I’ve enjoyed the campaign and this McGruff spot had me laughing out loud the first two times I watched it. Kudos to whoever scripted it. Nice.
It’s October and holiday season is upon us! Need help with your holiday catalog copy, holiday web copy or just need someone to talk you through your own holidazical nightmare? Choose this guy. No matter what type of superbly-written copy you need, I’m happy to help make your holidays a little more enjoyable (and profitable!) […]
I’ll admit it. Nearly twenty years ago, I spelled website as Web site. And with good reason — until 2010, the AP Stylebook said to do it. I hadn’t thought about it in years until a fellow writer asked me how I was spelling it today. He recalled that I was a real stickler about […]
No matter if you’re a multinational firm or a small international company, it’s important to ensure that your sales copy is written and edited properly for the American market. Even with a good English-speaking writer on staff, unless they’re a trained native American English writer, it’s very easy to make mistakes. When you’re trying to […]