Freelance Copywriter Ready for You!
Hi.
If you're looking for a solid copywriter with a quirky sense of humor, you're in the right place.
I'm John Laing and I'm that guy.
I write and produce for clients around the world. In fact, I'm also If you use brand name products or spend much time online, you've probably seen or interacted with my work.
My specialty is promotional ideation for consumer packaged goods brands along with highly-effective landing page copy for online CPA offers. Of course, that's not all that I do!
What do I write?
- Promotion ideation / concepts
- Campaign ideation / concepts
- Corporate brochures
- Business introductions
- Training materials
- Product launch materials
- Written materials for e-businesses
- Web page content
- High-performing CPA landing pages
- Catalog content
- Media releases
What do I produce?
- Corporate videos (write & produce)
- Training videos (write & produce)
- Promotional overviews
- Event recaps
Who do I write for?
Confidentiality agreements prevent me from disclosing the majority of my client list. Here is a partial list of client industries. An asterisk next to an industry indicates that I have written for one of the top three manufacuturers in that industry; A + indicates that I have written for multiple clients in that industry.
- Health & beauty *+ (my work includes makeup, deodorant, vitamins, toothpaste, lotions, soap, OTC meds & femcare)
- Food *+ (my work includes frozen entrees, shelf-stable entrees, soup, branded produce, salty snacks/chips & more)
- Other CPG *+ (my work includes cleaners, disinfectant sprays, tissue, toilet paper, disposable plates, batteries & more)
- Small electrics *+ (coffee makers, electric tools & battery-operated floor cleaners)
- Fast food *+
- Automotive *+
- Long distance *
- Service providers + (testing services, billing services, psychological service providers, entertainment companies & more)
- Direct marketers + (misc. direct to consumer and business to business companies)
- Technology *+ (computer equipment & software)
- Apparel +
How can you put my skills to work for your company or brand?
It's easy. E-mail me! john@johnlaing.com (If you're prefer the phone, just e-mail me your phone number and I'll happily give you a call!)
The day in the life of a writer.
I've tried to make sure that my clients are diverse -- I'd go crazy if I wrote the same things day in and day out.
For example, today I wrote copy to be used in a client's proposal template, reviewed & researched a request from an agency to provide written promotion concepts for a popular snack cracker (which also happens to be my favorite snack cracker), edited copy for a landing page and carefully crafted a couple pages of drop-in flyer copy for an anti-hair loss product.
Diverse is good.
Let me Americanize Your Sales Copy!
These days it's fairly common for American companies to outsource overseas. What many people don't realize is that sometimes those foreign companies outsource here too.
The last couple of years, I've had an increase in requests from overseas companies who want to do business with American companies and need a little help making sure their sales copy reads the right way.
Take an India-based software company, for example. It's a top-notch development company doing business with quite a few Fortune 500 firms. They have their own writing staff -- and they're solid. The trouble is that as good as they are, English isn't their first language. When they write sales copy, it's pretty good. An American businessperson could read it and understand it just fine. However, the copy might strike them as a little awkward -- a few misused words here and some colloquial language there.
To present the best image companies like the one in the example above send their copy to an American writer like me. I'm able to take the copy that their writers have put together and give it a solid once over. If a paragraph wouldn't make sense to an American reader, I'll re-write it. If I find a colloquialism that an American reader wouldn't understand, I change it. The result: Clear, compelling copy that's ready for an American audience.
Do you need an American writer to edit and "Americanize" your copy? Don't take any chances -- contact me at john@johnlaing.com for a free analysis of your needs.
Greetings!
Popular tags
Recent posts
- The day in the life of a writer.
- Let me Americanize Your Sales Copy!
- Freelance Copywriter Ready for You!
