11Apr/10
Esqueeze me?
That's correct, I'm brave enough to open a post on squeeze page copywriting with a lame junior high pun.
I've noticed that IWriteCopy.com is attracting quite a few folks who are interested in hiring a copywriter for squeeze pages and landing pages.
As you can imagine, copy for squeeze pages and CPA landing pages is extremely important. You have a instant to grab someone's attention and entice them to read on. Once you've hooked them into reading on, you have to convince them to act -- whether it's requesting information, buying your product or something altogether different.
If you're new in the game, you may not even know where to start. Don't worry, you've come to the right place! Sure, I've worked with some of the largest ad networks and marketers, but I've also worked with one-guy operations. If you're new to this space, don't worry, I can walk you through it. (If you haven't yet picked a designer, I'm a partner in a company that specializes in this type of work and we can provide turnkey squeeze pages, landing pages and mini-sites. Visit INeedSales.com for more info.)
If you've found this page hoping to find tips for writing your own squeeze page copy, I really don't recommend it. If you're paying to market or advertise your product, your squeeze pages deserve high-quality copy that sells product.
Long form copy vs. short form copy? I do both. I feel that long form copy is better for certain products and categories while power-written short form copy can drive sales for other products and categories.
If you're looking for a professional squeeze page copywriter, contact me!
17Nov/09
I've tried to make sure that my clients are diverse -- I'd go crazy if I wrote the same things day in and day out.
For example, today I wrote copy to be used in a client's proposal template, reviewed & researched a request from an agency to provide written promotion concepts for a popular snack cracker (which also happens to be my favorite snack cracker), edited copy for a landing page and carefully crafted a couple pages of drop-in flyer copy for an anti-hair loss product.
Diverse is good.
5Nov/09
Hi.
If you're looking for a solid copywriter with a quirky sense of humor, you're in the right place.
I'm John Laing and I'm that guy.
I write and produce for clients around the world. In fact, if you use brand name products or spend much time online, you've probably seen or interacted with my work. Contact me!
What do I write?
- Promotion ideation / concepts
- Campaign ideation / concepts
- Corporate brochure copy
- Web site copy
- High-performing CPA landing page copy
- Squeeze pages that work
- Training materials
- Product launch materials
- Written materials for e-businesses
- Catalog copy
- Media releases
What do I produce?
- Corporate videos (write & produce)
- Training videos (write & produce)
- Promotional overviews
- Event recaps
Who do I write for?
Agencies, businesses and start-ups. Confidentiality agreements prevent me from disclosing the majority of my client list, however, here is a partial list of client industries. An asterisk next to an industry indicates that I have written for one of the top three manufacturers (or brands) in that industry; A + indicates that I have written for multiple clients in that industry.
- Health & beauty *+ (my work includes makeup, deodorant, vitamins, toothpaste, lotions, soap, OTC meds & femcare)
- Food *+ (my work includes frozen entrees, shelf-stable entrees, soup, branded produce, salty snacks/chips & more)
- Other CPG *+ (my work includes cleaners, disinfectant sprays, tissue, toilet paper, disposable plates, detergent, batteries & more)
- Small electrics *+ (coffee makers, electric tools & battery-operated floor cleaners)
- Fast food *+
- Automotive *+
- Telecom / Long distance *
- Service providers + (testing services, billing services, psychological service providers, entertainment companies & more)
- Direct marketers + (misc. direct to consumer and business to business companies who market products primarily via direct mail, direct response television and online squeeze pages.)
- Technology *+ (computer equipment & software)
- Apparel +
- Financial +
I also help help international companies Americanize their copy.
How can you put my skills to work for your company or brand?
It's easy. Contact me! (Yes! It's that easy! Just a call or a click is all it takes to put 15-years of copy writing experience to work on your brand!)
What happens next?
When you contact me, I'll ask you a few questions about your project to make sure it's a good fit. If I think it's a good fit and you feel that I'm a good fit, we'll talk about fees. On the first project, I will generally give you a flat fee for the project, rather than an hourly rate. If you still like me after we talk about fees (and don't worry, you probably will), I'll get started on your project.
Am I too small of a client?
No. If you need high-quality, professional copy and you've landed here, you're in the right place. Good copy is good for anyone. Stop worrying and contact me!
