24Jul/10
You caught me... I'm not much of a lyricist! And while I may wish I had the mad musical writing skills of Bernie Taupin or Mac McAnally, I simply don't. So, I'll stick to what I'm good at: Writing copy that motivates people...
So, here you are, reading about a non-musical copywriter. What's the hook? Here's the hook: Let me deliver the jingle you're looking for.
How does that work if I"m not a jingle-writer?
It works in two ways, but both have the same effect. Ever read those stories as a kid where you got to choose your own ending? A little regression is good now and then. So, choose your ending:
A.) Choose this ending if you need a way to increase your year-end sales.
Let me help you put a little extra jingle in the bells this holiday season -- and maybe a little extra jingle in your pocket from a bigger-than-average holiday bonus. Now is the time to think about a well-planned and well-written year-end promotion. Contact me.
B.) Choose this ending if you just want to increase sales, period.
Let me help put a little jingle in your bottom-line. There's no time like the present to create new sales collateral, a new web site or a well-timed promotion. Contact me.
C.) Choose this ending if you're really confused and just want to have a jingle written for your company.
Seriously? You chose this option?
11Mar/10
Birds are chirping. Tulips are blooming. Spring is springing.
What a wonderful time to dust the cobwebs off the copy on your website, corporate brochure or other sales copy!
Sure, everyone talks about "spring cleaning" around the house...but what has that sort of spring cleaning ever gotten you? A happier spouse? A cleaner garage? More room? Let's run with that one for a minute...
More room. More space to be filled with new stuff. How are you going to afford that new stuff if your website and corporate brochure aren't pulling in business like they used to?
That's right, without money-making copy on your website and corporate brochure, all of your spring cleaning at home will be for naught. Who wants to spring clean in vain? Certainly not you.
One quick e-mail to yours truly for a copy tune-up and you can make sure that your house stays full of stuff.
Who can argue with that logic?